The Difference Between Corporate Logos and Personal Ones
Personal logos have been cropping up all over the place. In fact, it’s very easy to come up with a personal logo.
Maybe you can come up with your favorite color. Maybe you already have an idea regarding your favorite animal. Perhaps you even have some sort of motto that you keep saying. Maybe your friends associate this motto with you.
Whatever the case may be, if any of the above are present, chances are, you already have more than enough to get a personal logo going. You only need to go to fairly low cost outsourcing platforms like Fiverr to get clients.
You advertise your services, people check out your page, they like what they see, and they order your service. Pretty straightforward. This is not rocket science. This is not brain surgery.
With that said, personal logos have a much lower threshold than corporate logos. Make no mistake, if you want a top notch corporate logo design, you cannot screw around. You’re going to have to pay real money.
Now, this doesn’t necessarily meant that you’re going to have to pay an arm and a leg. Those two things are different. Paying real money means you’re not going to be paying a song for the logo.
Paying real money doesn’t mean that you are going to be throwing spare change at the problem to make it go away. That’s just not going to happen. The logo that you’ll end up with probably will do more harm than good. But this means that you’re going to have to spend real money.
Now, this doesn’t have to be a whole lot of money, but it has to be real money. It has to sting, at some level or another.
The reason for this cost difference between corporate logos and personal ones really lies on purpose. The purpose of a personal logo is to simply make you stand out from everybody else. The purpose of personal graphics really boils down to making your personality and uniqueness shine out.
That’s pretty much the extent of personal logos. That’s what they’re about. That’s their job.
Now, this is different from a corporate logo. A corporate logo, sure, it makes your business stand out. I mean, you just look at a Starbucks logo. It’s obviously different from other company logos in its industry. But it goes beyond that.
When people look at your logo, certain concepts come to mind. For example, when I look at a Starbucks logo, I think of standard quality. I think of standard quality in terms of the coffee beans tasting well, as well as the overall quality of the coffee that’s been brewed from those coffee beans.
I also see standard quality in the fact that whenever I step into a Starbucks, I get greeted warm-heartedly by the staff. And it’s not just in one location. It’s basically all over the United States, all over Southeast Asia, and all over the world.
That’s what people are looking for. They’re looking for values. They’re not just looking to be reminded that this particular graphic is the official graphic of a company that provides a certain range of merchandise or services. It goes beyond that.
It’s not just a marker. It’s not just some sort of reminder. Instead, it speaks to values. It speaks to priorities.
So keep this in mind when spotting logos. It can mean the difference between you making money and you losing money hand over fist. Believe me, in the beginning, it’s going to be very hard to tell the difference.