A good logo design helps in consolidating
the image of a company. It should possess
the characteristic of reflecting the quality
of a company’s products. A unique
logo design should be easily clear and
distinguishable from its other competitive
corporate logos within the same industry.
Whether
the logo design is textual based, graphical
based or a mixture of both, the logo should
have the ability of conveying the message
of total originality, inspiration, and
a sense of self-assurance to the number
of customers. The field of dentistry is
vast. Ranging from cosmetic and restorative
dentistry, to more advanced dental specializations
like pediatric and laser dentistry, the
process of implementing a suitable and
illustrative logo to define each specialization,
can prove to be a tiresome process.
The key features of a highly illustrative dental design are white, red and pink colors. Use of appropriate, text, texture, shape and graphic animation also are vital to dental logo design.
Whatever the dental specialization, laser or cosmetic, the logo designs tend to be more conservative based and as comprehensible as possible to its customers. Use of complex images and unreadable text are usually avoided in such logos, as customers are usually intimidated with such complexities. Complex images of teeth in such logos should be avoided at all costs. Young patients appearing for routine dental checkups will shiver upon glancing at such logos, and might get the wrong impression that they are going to undergo some major dental surgery.
To keep to the dental theme of such logos, dental companies associate their logo designs with a color palette consisting of white, red or pink These colors are the most dominant among dental based logos. The white color denotes a feeling of simplicity and friendship. Other colors used in dental designs include light green and tinges of yellow. The reason behind the application of green, lies in the fact that it bestows a feeling of peace of mind among its dental patients.
The majority of dental institutions use pictorial representations of white teeth and bleeding gums in their dental logos. Animated versions of toothbrushes and toothpaste tubes standing ostentatiously besides an aching tooth are also common among dental logo designs.
Dental clinics and various other institutions use scaleable and discernible fonts in their logo designs. These include the family of Sans Serif, Ariel and Times New Roman fonts. These fonts help in defining the personality of the dental company involved. Scaleable fonts are used in dental logo designs, as they have the ability to blend in whichever environment they’re placed in, be it dental-clinic newsletters, brochures, and billboards of all sizes and shapes.