Automotive Logos - Corporate Logo Design Services

In order to establish customer relations and develop a recognizable professional business image among customers, a company or organization needs a suitably designed logo in hand. A logo could be anything ranging from a symbol, emblem and text. Whatever the logo, it must reflect the nature of the business or profession and have inspiring and long lasting effects on the clients and customers. However, having just any logo won’t work for just any particular business. For instance, a medical professional in the field of neuro-surgery would find it inappropriate to associate his/her logo with the pictorial representation of a bull. On the other hand, financial institutions such as banks would benefit greatly from such a representation, as bulls represent capital and riches in the eyes of heavy investors and shareholders.

Picture representations

In the field of Automation, a logo with a representation of a weighing scale would be considered as graffiti in the eyes of the consumers. Automation could refer to anything ranging from high performance racing cars to radically developed motor bikes. In light of this, such logos are bound to have animated pictures of tyres crossing running across rugged terrain and cartoon characters of heavy-duty jeeps with mountains in the background.

Use of Color and Font styles

Automotive logo designs tend to be more freestyle than anything else. The fonts used are usually “Impact”. Some Fonts are also presented in a variety of textures and background color fills to give that extra touch of stimulation and perfection. They give that sense of adventure and action to the customers. They also tend to give a competitive edge over other automobile makers. Among the colors used in automotive logo designs include shades of Black, Grey, Silver, Dark and Blood Red, Orange and Blue.

Silver color is the most prevalent among automotive logo designs, as it symbolizes, elegancy and style. A combination of Red and Orange could reflect the speed of high performance cars like the well known Ferrari. Clients will feel a rush of excitement and stimulation when they view such colors. In other cases, the application of a silver lightning bolt with a black outline into the logo designs could possibly represent the speediness of a motorbike or car.